Choosing the right template can make all the difference in how your small business is perceived online. Squarespace offers a range of stunning templates tailored to different industries, each equipped with features to enhance user experience and drive conversions. In 2025, these five templates stand out as the best choices for small businesses.
1. Brine: The Versatile Powerhouse
Why Choose Brine? The Brine template family remains a favorite for small businesses thanks to its flexibility, speed, and extensive customization options. It’s ideal for businesses that want a sleek, professional design.
- Features:
- Mobile-friendly and highly responsive design.
- Advanced SEO settings to improve search rankings.
- Multiple layout options for product pages, galleries, and blogs.
- Best For:
- E-commerce stores, restaurants, and creative agencies.
- Example:
- A boutique clothing store can showcase collections with large, dynamic product grids and integrate Instagram feeds to highlight customer photos.
2. Hester: Minimalist Elegance
Why Choose Hester? Hester is perfect for businesses that value simplicity and elegance. Its clean, minimalist design keeps the focus on your content, whether it’s images, products, or text.
- Features:
- Full-bleed imagery for visual storytelling.
- Subtle animations that enhance user engagement.
- Built-in blog layout for sharing updates and news.
- Best For:
- Photography studios, wellness brands, and consultants.
- Example:
- A yoga studio could use Hester to feature class schedules, introduce instructors, and highlight calming visuals of its studio space.
3. Horizon: A Bold Showcase Template
Why Choose Horizon? Horizon is designed for small businesses that rely heavily on visuals. Its bold layout ensures your images and videos take center stage.
- Features:
- Large hero banners and edge-to-edge galleries.
- Customizable CTA buttons for driving conversions.
- Video background support for added dynamism.
- Best For:
- Event planners, florists, and interior designers.
- Example:
- A wedding planner can use Horizon to feature a gallery of past events, client testimonials, and a contact form for inquiries.
4. Beverly: Perfect for Food and Hospitality
Why Choose Beverly? Beverly is a top pick for businesses in the food, beverage, and hospitality sectors. Its structured layouts and inviting design help create a warm, approachable online presence.
- Features:
- Menu pages to showcase food and drink offerings.
- Integration with OpenTable for reservations.
- Location and hours sections for easy access to business details.
- Best For:
- Cafes, restaurants, and bed-and-breakfasts.
- Example:
- A farm-to-table restaurant could use Beverly to feature seasonal menus, chef profiles, and reservation booking options.
5. Lusaka: The E-Commerce Specialist
Why Choose Lusaka? Lusaka is designed with e-commerce in mind. It combines a modern aesthetic with robust shopping features, making it perfect for small businesses selling products online.
- Features:
- Inventory management and abandoned cart recovery tools.
- Product-focused layouts with zoomable images.
- Multiple payment integrations, including PayPal and Apple Pay.
- Best For:
- Handmade goods, boutique stores, and tech startups.
- Example:
- A handmade candle business could leverage Lusaka to showcase products with detailed descriptions, display customer reviews, and offer streamlined checkout options.
Choosing the Right Template: Tips for Small Businesses
To make the most of these templates, consider the following:
- Prioritize User Experience:
- Ensure your chosen template is easy to navigate and highlights the most important information.
- Example: A salon could feature its booking form prominently on the homepage to encourage appointments.
- Leverage Customization:
- Customize fonts, colors, and layouts to reflect your brand identity.
- Example: A tech startup can use bold, modern fonts and sleek design elements to convey innovation.
- Focus on Mobile Optimization:
- With over 60% of web traffic coming from mobile devices, pick a template that looks great on all screen sizes.
- Example: A food truck could use a mobile-optimized site to share real-time location updates.
Squarespace continues to set the standard for beautiful, functional website design. By choosing the right template and customizing it to suit your business needs, you can create a compelling online presence that helps you stand out in 2025.
